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Canadian Brand Quo Celebrates Pride with Colorful Makeup & Packaging

The colorful collection features rainbow-colored makeup and packaging.

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By: Marie Redding

Senior Editor, Rodman Media


It’s almost that time of year—when beauty is rainbow-colored in honor of Pride Month in June.

Canadian brand Quo Beauty is celebrating with a rainbow-themed cosmetics collection that includes both brightly colored makeup and packaging.

Nail polish caps are decorated with rainbow labels, faux eyelashes are rainbow-colored, and a palette filled with eyeshadow in every color of the rainbow says “Love is Love.”

The brand is sold at Shoppers Drug Mart. 

Kelly Jessop, vice president, Category Management, Shoppers Drug Mart says, “With over 50 products, the Quo Beauty Pride Collection is one of the most colourful and playful collections in our history. It’s about inclusivity, acceptance, and the celebration of self love with a line that sparks creativity and is easily accessible to our customers.”

Shoppers Drug Mart is supporting the LGBTQ2S+ community by contributing *10 per cent of all sales of the collection up to a total of $20,000* to PFlag Canada. The retailer will also be supporting PFlag Canada, PFlag Toronto and The 519 with a donation of $20,000.

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